Oftentimes non-government organizations report that under the pressure of day-to-day activities it is difficult for staff to find the time for promoting their NGO. We realize that non-profit organizations usually do not have several departments specializing in different fields: applying for grants, projects, fundraising activities or promotion and marketing. To address this problem, we need to look for different solutions that those applied in corporations, where the promotion budget often amounts to great sums. At Atalaya we use predominantly free online tools which facilitate brand-building and communication with our target audience. In response to organizations’ needs we created a hands-on seminar where you will learn how to apply these innovative tools to promote your projects and reach your target groups.
Making a few thought out changes and introducing powerful free online tools is the only thing you’ll need in order to improve your current marketing strategy. With us you’ll begin to uncover secrets about how to use social media to your advantage and what are the major differences between new and traditional promotional strategies.
Here is the out main challenge: how do we plan and manage our online promotional campaigns effectively with no budget while constantly being short-staffed?
During this seminar we will look in detail at who makes us our target groups as well as their activity online. We will choose the communication channel through which it will be easiest to reach them. Then we will present how to schedule a promotion campaign for social media in just a few minutes. At the end of part one we will provide you with some useful techniques for taking on Facebook and EdgeRider. An invaluable tool of promotion for NGOs is “Google for Non-Profit”. We will help you register your organizations in the system and apply for a grant which allows to plan advertisements through Google AdWords free of charge. To make sure you get the most out of our workshop, we will provide access to computers where you will have an opportunity to practice these tools on your own as we go. We also encourage you to bring your own laptops in order to familiarize yourselves with these tools.
All the topics covered were not only interesting and extremely useful, but also expanded my knowledge of online promotion. I am sure each of these tools will be handy in my everyday work. The seminar was superb, I am sure I will attend the next one! Many thanks! :)
Canva i Hootsuite – great tools, simple and effective – I wish I had known them sooner :)
Google AdWords, Hootsuite, Canva – all of these tools greatly improve my work and they will nicely complement the range of tools I already use.
Free Google Adwords – a huge promotional potential – and completely free!
Before the workshops the participants will receive a survey with questions about their current their online promotional activities. To apply for Google Grants (which will be covered during the second part of the seminar) it is necessary to sign up first on the website technologie.org, in order to confirm your organization’s information. More information with step-by-step instructions will be sent to the participants two weeks prior to the workshops since the verification process takes about one week. After registration everyone is generated a token which is needed to log onto Google for Non-Profit.
We still have seats available for:
Place: The headquarters of the foundation, Wolska 66/39 st., 01-134 Warsaw
Number of places: 8
Apply to: firstname.lastname@example.org
The cost for people from non-governmental organizations: PLN 65 (payment within 5 days after you receive the confirmation of participation).
The cost for people from other organizations: PLN 130 (payment within 5 days after you receive the confirmation of participation).
We offer a certificate which confirms participation in seminars at the additional cost of PLN 5.
ul. Wolność 5/17, 01-018 Warszawa
Bank account number: PL 26 1140 2004 0000 3802 7627 7716
Bank name: mBank S.A.
Should the price be the only obstacle of your participation in this seminar, please contact us.